Just a reminder as we move into this section that my focus is on heart centered marketing. Telling people bout your book so the right people will find you.
If you want more strategic support for marketing I’d highly recommend taking a course from Leonie Dawson.
Their course 40 Days to a Finished Book (affiliate link) includes practical tips on how to become an Amazon Bestseller. And their Marketing without Social Media workshop (affiliate link) is full of creative ideas to market your work outside the algorithm.
References
I made a lot of statements about book sales in this podcast. Here are my references.
Authors as multi-hyphenates (Writing Excuses Podcast 18.26)
42 Percent Decline in Authors Earnings in Last Decade (Authors Guild, January 2019)
How Much Do Authors Make Per Book? (Book Riot, 2021)
Book Advances (paid post from Anne Trubek, 2022)
It’s really important to remember that only a fraction of a fraction of your audience will buy your book right away,
"1.1% of her audience preordered or bought her book as soon as it hits the shelves. Read that again: ONE POINT ONE PER CENT." via Nicola Washington
And words of wisdom from a literary agent…
“YOU’RE NEVER GOING TO MAKE ME ANY MONEY, SO JUST WRITE WHAT YOU WANT TO WRITE”
Melanie Jackson, Percival Everett’s literary agent (Source: Everett’s acceptance speech for the PEN Award)
Let’s discuss.
What is the spark that inspired you to write a book and share it with the world?
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