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Crowdfunding 101 (Launch Team)
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Crowdfunding 101 (Launch Team)

Creating Grassroots Hype

What do you want to call your team?

  • Launch Team

  • Hype Team

  • Street Squad (my 4 year old favors this one)

  • etc.

Example Launch Team email.

Here are some screenshots of the email we sent our Launch Team for How it Feels to Me. They were really instrumental in our success in reaching our goal in a short whirlwind campaign.

(Tap the photo on desktop or zoom in on mobile to load full size.)

The BINGO game sounded fun, but nobody turned in a BINGO card (even though I’m sure some people did “make a BINGO.”)


Let’s discuss.

Share your reflections or questions about this part of the process below.

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