Ways to Expand Your Reach
Podcasts
Substacks
Blogs
Instagram Takeovers
YouTube Interviews
Book Festivals
Bookstore Signings
Zoom Events
Start a Newsletter
When you expand your reach you’ll want to point people somewhere. The best place is your own newsletter (even if you don’t send one out regularly you should start collecting emails.)
The reason you want a newsletter is that you can reach people directly (versus relying on a third party app like Instagram or Twitter.) There are lots of options out there, but Substack has a lot of features, it’s free, and you’re already here.
Newsletter Magnet or Freebie
Something you give away to encourage people to opt in.
Free Chapter
Audiobook Sample
Short Story
Additional Resources
Author Platforms in 2024: What to Expect from Kathleen Schmidt
Marketing for Weirdos from Bear Hebert
Daniel Greene How to Market a Book, Explained (start at 7:33)
Let’s discuss.
Share your reflections or questions about this part of the process below.
Self Pub 101 (Expand Your Reach)