Crowdfunding 101 (Tiers)

Tiers for Every Level

You’ll want to have pricing tiers at every level.

For example (here’s what I used):

$15 Ebook (or Digital Bundle)

$29 Limited Edition Signed Hardcover (+ Digital Bundle)

$58 Buy a Book + Donate a Book

$125 Book + Original Art

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Journaling Prompts

• What do you need to make your project?

• What is the bootstrap number?

• What is the number you need to make it the best it can be?

• How many sales would you need to make to reach that number?

• What is the cost of packaging materials and shipping?

• What is the cost of any physical perks?

Easy to Mail Perks

• Bookmarks

• Postcards

• Art

• Book Plates

• Stickers

• Temporary Tattoos

• Zines, etc.

Virtual Perks

• Ebook

• Coloring Page

• Workshop

• Coaching or Mentoring

• Zoom Event

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Let’s discuss.

Share your reflections or questions about this part of the process below.