Self Pub 101 (My Story & Sales Stats)

An intimate look into my experience self publishing as an indie author.

Becoming an Author

I’ve gathered together several resources for a peek behind the curtain at my self publishing process. These include:

• Sales Stats

• Book Costs & Profits

• IG Timeline

• Personal Reflection

I hope these help to demystify the self publishing process and show that you don’t need a massive following to put your book out into the world.

---

My Sales Stats

Every audience is unique and mine is relatively small, but dedicated. At the time of launching my book I had:

2,147 Instagram Followers

125 Email Subscribers

The number of your email subscribers who make a purchase is called a conversion rate. A “good” conversation rate is typically 2-3%.

My Indiegogo had 27 backers which was 21.6% of my mailing list at the time.

Furthermore those backers preordered a total of 36 books.

There is no magic way to know how many people will preorder your books. A large following does not equal sales. Sometimes having a strong connection with a smaller audience can work. But it all depends on how much money you’re spending to print and publish the book, which brings us to…

---

A more visual perspective…

---

And the timeline in text form…